Brand Guidelines Book – Emily Prigge Design

brand guidelines book

Here, I created a meal-planning calendar company (Dawning Day) from scratch and a brand guidelines book to set boundaries and specifications in regard to the company’s identity. After initially vigorously researching to define Dawning Day’s marketing segment, target audience, competitors, differentiation, and applications/touch points, I created a mood board to lay out aspects such as my color palette, essence and style imagery, and my typography and font use. Within my brand guidelines book, I successfully displayed the pieces of my company that are deemed as being suitable for public knowledge in a manner that is both visually appealing as well as revealing of an understanding for layout design. Among these touch points, a company intro, an explanatin of the brand's core, brand applications (stationery, interactive elements, etc.), and a company outro are included. To top it off, I created a promotional mailer (first digitalized and thereafter printed) to further advance the persuasion of potential customers and also further explain the relevance of my company. Within my promotional mailer, I included a geometric ornament (with instructions) that customers are able to configure in order to enhance their holiday spirits.